Disturbing London and smart collaborate to create two unique smart BRABUS fortwo models.
Disturbing London, the 360 entertainment company founded by Dumi Oburota and Tinie Tempah, and smart, the iconic car brand, announce the launch of two unique smart BRABUS fortwo models; a luxe rose gold and black matt design with rose gold accents and exclusive leather interiors.
One of the main inspirations for this design was the ‘offshore’ model by luxury timepiece brand Audemars Piguet, one of the oldest luxury watch brands in the world. Known for their high craftsmanship, they have added rubber straps to their classic designs in order to adapt to the new consumer.
Other brands that have inspired the aesthetic include Converse. A simple footwear brand that can be dressed up or down and has evolved with the times but the silhouette has stayed the same. The Disturbing London smarts take on the same idea with a classic, unisex design through the mix of rose gold and black matt.
This is how the new luxe is perceived, it is muted, it is exclusive, it is complex but simple – it is ‘simplexity’ says Dumi Oburota.
Introducing the smart Disturbing London editions.
To celebrate the creation of the two smart Disturbing London cars, smart have produced a limited number of smart BRABUS sport fortwo coupé and forfour Disturbing London editions.
These smart Disturbing London editions take design cues from the collaboration, and include rose gold accent details, creating a striking, stylish and dynamic appearance to the interior and exterior of the cars.
The brand partnership between Mercedes-Benz and Disturbing London, established at the beginning of Tinie Tempah’s career has grown to encapsulate Disturbing London and the smart range.
The collaboration started in 2015 with a series of videos created for social media and curated by Disturbing London’s Creative Director, Sandy Cheema, called ‘smart Disturbs London’.
The 2017 partnership brings the Disturbing London brand ethos and inspiration from the world of music, fashion and design to smart’s environmentally aware, metropolitan audience, with an exclusive, luxe design, aimed at millennial, urban customers.