Let’s make a revolution – again.

A white smart driving through a futuristic curved tunnel with blue and yellow stays.

Taking different avenues and revolutionising entire industries is all part of our DNA. Accordingly, smart will be switching entirely to electric drives as of 2020.

For the third time, smart is presenting itself as one of the main sponsors of the South by Southwest® Festival (SXSW®). Innovation leaders and creative folk from the digital, music and film industries meet up here every year to talk about the future and share their visions. From 8 to 16 March 2019 smart will be presenting inspiring formats, innovative performances and music events at SXSW®. Let's kick off the future together.


smart @ SXSW, Austin (Texas) 8-16 March.

On-stage panel discussion of the smart urban pioneers fail forward slam.

Overcome your hurdles.

If you've never failed, you've never really tried: The fail-forward slam is the highlight of the 2-day Accelerator programme, in which three selected start-ups will have their professional challenges and stumbling blocks assessed by leading industry experts. To end the programme, the participating teams will perform their failures and learnings on stage. Special guest: Entrepreneur Paul Rodriguez.
9 March, Hilton Hotel.

Symbol of urban mobility: city skyline against a blue sky.

Revolution is our DNA.

It is time to find new solutions for urban mobility that make life easier in the city. smart EQ fortwo performance.
10-12 March, 6th Street.

The smart mobile disco is in town.

Experience music like never before.

The Music Track of the SXSW Conference will get underway on 12 March with the smart mobile disco, a smart EQ fortwo converted into a mobile club installation. Local DJs will serve up the right vibes with a great sound, a state-of-the-art light system and a DJ booth hovering over our vision of a futuristic city.
12-16 March, Trinity St / 6th Street.