Data protection.

Data protection

Daimler appreciates your interest in its company and products and your visit to this website. Your privacy is important to us and we want you to feel comfortable when visiting our site. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Personal data collected during visits to our websites are processed by us according to the legal provisions valid for the countries in which the websites are maintained. In addition, our data protection policy complies with the Data Protection Directive applicable company-wide for Daimler. Daimler websites may, however, include links to other websites which are not covered by this privacy statement.

Collection and processing of personal data

When you visit our web pages, our web servers automatically record your IP address, the website from which you visit us, the web pages that you actually visit and the date and length of your visit. Personal data is only stored if volunteered by you, for example in the context of a registration, a survey, a contest or in execution of a contract.

Use and disclosure of personal data and purpose specification

Daimler will use your personal data for the sole purpose of technical administration of the websites, customer administration, product surveys and marketing, only to the extent necessary in each specific case. We will only disclose your data to governmental authorities in cases where it is required by law. Our employees, agencies and retailers are obliged by us to respect confidentiality.

Freedom of choice

We should like to use your data to inform you about our products and services and where applicable request your opinion. Naturally your participation is completely voluntary. Should you not consent, you can inform us at any time so that we can suppress your data accordingly. Please refer to the respective website for further information.


Our website can be used to subscribe to newsletters. The data provided during the newsletter registration will be used only for the purposes of sending out the newsletter, provided you have not consented to other use. You can cancel the subscription at any time by using the unsubscribe option provided in the newsletter.

Central Daimler access service

The central Daimler access service enables you to create a single user account to log in to all websites and applications of the Daimler group and its brands that are offered through this service. Click on the following link to read the terms and conditions of use for the central Daimler AG access service:

Terms and Conditions of Use for Central Daimler AG access service

Social plugins

Daimler uses so-called social plugins ('buttons') of social networks such as Facebook, Google+ and Twitter.

When you visit our websites these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies (please refer to 'Cookies').


After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website by it.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to other Daimler websites unless and until you activate the respective button there as well.

If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.

We have no influence on the scope of data that is collected by the social networks through their buttons. The data use policies of the social networks provide information on the purpose and extent of the data that they collect, how this data is processed and used, the rights available to you and the settings that you can use to protect your privacy.


Information on the cookies that we use and their features can be found in 'Cookies'.


Analysis of usage data

We use Adobe Omniture to track the preferences of visitors and to identify especially popular sections of our websites. In this way, we can adapt the content of our website more specifically to your needs and thereby improve what we offer you.

If you do not wish Daimler to collect and analyze statistical data related to your visit you may object to the future use of your date at any time (opt-out).

For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.

Click here to install the opt-out cookie.


Daimler uses technical and organisational security measures in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction and against access by unauthorised persons. Our security procedures are continually enhanced as new technology becomes available.

Freedom of Information

Upon written request, Daimler AG or its representatives will inform you by letter without delay what personal data is stored by us as defined by applicable law. If you are registered as a user, you also have the option of viewing, deleting or amending your personal data yourself. Should such data be incorrect, despite our endeavours to ensure that data is correct and up to date, we will correct that information at your request. Please refer to the respective local website for further information.


Should you have questions regarding the processing of your personal data you can contact our Chief Data Protection Officer, who together with his team is also available for enquiries, suggestions or complaints. Chief Data Protection Officer Dr. Joachim Rieß Daimler AG HPC 0624 70546 Stuttgart, Germany