Let's talk about the future.

smart @ SXSW

Every year,  innovation leaders and some of the world's most creative minds get together at South by Southwest® (SXSW®). Reason enough for smart once again to be in attendance. And, in 2018, for the first time as one of the main sponsors.

SXSW is a conference. SXSW is a festival. SXSW is where creative people from the digital sector, film and music come together to talk about the future.

At SXSW, which is co-sponsored by smart and Mercedes-Benz, smart presented urban innovations and product highlights at various locations.

On seven days, there was inspiration as well as intelligent entertainment in the "tiny house of smart", while the "tiny cube of smart" showcased the start-up programme "smart urban pioneers".

smart @ SXSW.

tiny house of smart

tiny house of smart.

Your starting point for urban innovation: the smart "ready to" experience playground and seven days full of intelligent entertainment and exceptional music performances.

tiny cube of smart

tiny cube of smart.

This is where smart presented its start-up programme "smart urban pioneers" for intelligent urban pioneers: targeted mentoring was used to promote revolutionary ideas that will make urban living easier while enriching city life.

Trade Show

smart @ SXSW Trade Show, Austin Convention Center.

From 11 to 14 March, visitors at the Austin Convention Center were able to meet the finalists of the "smart urban pioneers" ideas competition from IAA 2017  and find out more about smart's visions.

smart fortwo disco ball installation

smart fortwo disco ball installation.

A spectacular installation and unique artwork in 6th Street / Trinity Street: The smart fortwo disco ball from 9 to 17 March conjured up some sparkling moments.