Let’s talk about the future.

smart @ SXSW

The creative minds of this world meet at South by Southwest® (SXSW®). Reason enough for smart to be there. This year, for the first time, as one of the main sponsors.

SXSW is a conference. SXSW is a festival. SXSW is the event where creative people from the film, music and digital industry come together in order to talk about the topics of the future.

At SXSW, which smart and Mercedes-Benz sponsor this year, smart shows urban innovations and product highlights at various locations throughout Austin.

During seven days you can find inspiration and intelligent entertainment at the “tiny house of smart”, whilst the “tiny cube of smart” showcases the successful startup program “smart urban pioneers”.

smart @ SXSW.

tiny house of smart

tiny house of smart.

Held in the heart of SXSW at Palm Park, the tiny house of smart is your go-to spot for urban innovation. Catch seven days of intelligent distractions plus cutting-edge music performances.

tiny cube of smart

tiny cube of smart.

smart showcases its successful smart urban pioneers startup program and presents revolutionizing ideas of how to make city life easier and enrich our urban lives

Trade Show

smart @ SXSW Trade Show, Austin Convention Center.

Explore smart’s vision of the future at the Austin Convention Center and meet the finalists of last year’s smart urban pioneers idea contest from March 11 – 14.

smart fortwo disco ball installation

smart fortwo disco ball installation.

A spectacular installation on 6th Street / Trinity Street: The smart fortwo disco ball as part of this unique artwork creates sparkling moments from March 9 – 17.