The house of smart in Austin.

Lots of room for ideas.

smart isn't far away when creative individuals come together in Austin, Texas. We will be at the South by Southwest festival  from 11 to 14 March with our house of smart. From urban trends to artificial intelligence or the smart electric drive –  exciting topics and inspiring workshops are on the agenda here. Become part of the community! Either in Austin itself – or you can follow us from home via livestream. Let's go!

The house of smart in Austin.

Urban icon meets style icon.

Veronika Heilbrunner designs her dream car.

What happens when high fashion chic combines forces with the extensive scope for individualisation offered by smart? We invited fashion editor and style expert Veronika Heilbrunner to explore the aspects of individualisation and urban design together with smart and design her own personal dream car. Her smart fortwo | tailor made was premiered at the Fashion Week in Berlin. You can find the pictures of her personal dream car here.

Veronika Heilbrunner

smart urban pioneers.

Ideas competition for a better city.
smart has given creative minds a platform for realising innovative projects that make life in the city just a little bit more worth living. Find out which teams and concepts won the ideas competition and are now being realised.

smart urban pioneers

smart beach volleyball.

An asset for the city.

smart gets the city moving: this year, too, smart is sponsoring some of the most exciting competitions and most talented teams worldwide.


smart times 2017.

The world is visiting Salou.

Once a year, smart fans from more than 42 countries around the world come together to celebrate their passion for smart. You'll find all the information on the fan event here.