Hit the road.

smart mobile disco by Konstantin Grcic.

The "Night Fever. Design and Club Culture 1960 – Today"  exhibition staged by the renowned Vitra Design Museum  is the first extensive exhibition to showcase six decades of history of club culture and its design. As a global sponsor of the exhibition, smart supports the worldwide tour of "Night Fever". The necessary atmosphere is created by the "smart mobile disco by Konstantin Grcic".

Night Fever. Design and Club Culture.

#Gochangethegame: smart at South by Southwest® (SXSW®).

As one of the main sponsors of South by Southwest® (SXSW®), smart was again present in Austin, Texas in 2018. We were represented at the festival-like digital conference from 9 to 15 March with innovative event formats, including the "tiny house of smart".


Urban icon meets style icon.

Veronika Heilbrunner designs her dream car.
What happens when high fashion chic joins forces with the extensive scope for individualisation offered by smart? We invited fashion editor and style expert Veronika Heilbrunner to explore the aspects of individualisation and urban design together with smart and design her own personal dream car. Her smart fortwo | tailor made was premièred at the Fashion Week in Berlin. You can find the pictures of her personal dream car here.

Veronika Heilbrunner